The Saem launched its first brand shop in Myoung-Dong in Aug. 2010. As of January 2017, the brand has grown to see a total number of 316 shops in Korea domestic and overseas. We aim to reach 550 stores by the end of the year 2017.
The literal meaning of the Saem is <fountain> or <spring>(Korean), and it has a symbolic reference to source of ceaseless wisdom, idea, assets, and inspiration.

The name refers to our quest to discover and collect the hidden beauty asset that nature renders us as heritage.
In 2013, the Saem redesigned our brand under the new slogan “Global Eco.” Since 2014, we have been proliferating aggressively locally and throughout the world.

Now in 2018, with our strong brand name, we are ready to reinforce our influence worldwide.