Fresh brand, label of the Cocotier Group, was created in the beginning of 2009, from the ideal association of Jacquy and Allon Zibi, who already are at the head of the brand Legend & Soul, a French American brand that already is well set throughout the world.

Fresh Brand is a young and dynamic brand that successfully targeted their styles to the 20-40 year olds, through the knowledge, experience, soul and dexterity of the Cocotier Group and its founders who have been overlooking the collections for half a century. These are the reasons why entire generations have stayed faithful to us, and have appreciated the quality and the styles of the lines we offer.

Fresh brand has already made its proof to the French market and is renown with more than 400 stores carrying the brand in France and in outside territories, majority in multi brand stores and sportswear stores. The brand rapidly set itself due to partners in Canada, U.S, Australia, and Indonesia with stores and corner stores in major areas of these markets.


Collections with a sportswear tendency, reuniting several universes and themes, with a vintage spirit, attract men, who nowadays assume to have an interest in the fashion world. Today, men know what type of clothes, fabrics, colors, fits they like, and are aware of the fashion trends. At Fresh brand, our clients are attracted by the mix of themes and styles that allow each and each to find apparels that are adapted to their taste and budget.

To satisfy our clients and to fulfill their expectations, we bring a special care to the quality of our products and on the manufacturing for them to be as appreciated and continuous to previous seasons, although adapted to the new fashion trends and tendencies. Created with styles and high quality fabrics, the lines are elaborated by our team of stylists. The values and objectives of the brand such as quality, customer satisfaction, accessibility, knowledge, and innovation, distinguish themselves season after season but remain the same, which is today the success of our development.


The Fresh Brand clothing lines today reflect each season’s tendency, and after complete lines of relaxed casual wear and sportswear for men (jackets, polos, t-shirts, sweaters, jeans, pants) inspired by a vintage look that reflects the American style, with a European touch. This brand guided by its values, is a perfect combination of comfort.

The Fresh Brand can be found in SOGO Plaza Senayan, SOGO Pondok Indah Mall, SOGO Emporium Pluit, SOGO Kota Kasablanka, SOGO Paris Van Java, SOGO Tunjungan Plaza and SOGO Bali Discovery Mall