BVLOriginating in Rome, Bulgari was founded as a jewelry shop in 1884 by Greek silversmith Sotirio Bulgari.
With passionate skill and vision, he set the stage for Bulgari to become a permanent emblem of Italian
excellence. For more than 130 years thereafter, Bulgari’s ceaseless creativity, formidable history of
innovation and a bold pioneering spirit led the jewelry House to become a legend. To honor its ancient Roman past, Bulgari integrated the original Latin “v”, an epigraph of the family name, engraving it above its flagship store in the grand renovation of 1934. Bulgari’s Roman address on the prestigious Via dei Condotti, leading up to the Spanish Steps, became both its home and source of inspiration. Rome remains the aesthetic reference for Bulgari, as it boasts a spectacular architectural backdrop.
Bulgari is a name that has become synonymous with artisanal craftsmanship, avant-garde materials and
unrivalled design. The Eternal City’s architectural beauty has long inspired the Italian jeweler: Bulgari
reinterprets the majestic symbols of Rome with extraordinary editions of jewelry, watches, accessories,
and perfumes.